Ahem. Excuse the tangent. The point I’m getting to is I’m seriously considering starting an email newsletter. And by “seriously considering” I mean yeah, it’s very likely going to happen. Not today, but not the distant future either. Such things require planning to do right which requires time which you’d think I’d have tons of, being largely confined to the house except for necessary errands, and you’d think wrong. There’s always something else I need to be doing aside from what I want to be doing. So it goes…
Sorry. Tangenting again. So here’s the thing: Why a newsletter? What’s wrong with the blog?
Well, lots of things, but that’s not the point, even if the blog isn’t going away. There are advantages to a private email list that a blog doesn’t have, and not just for me. For a start, what if I want to give actual readers a heads-up on a special promotion or giveaway or preliminary book cover, but am not ready to or don’t want to broadcast it to the world? That’s a newsletter’s job.
I’ll give you another example. When I sold “The Fox’s Daughter” to Beneath Ceaseless Skies, I announced it here and over on FB. One of the biggest fans of the Yamada series didn’t see the post, even though we’re FB friends (FB is like that). It took a share from another reader to bring it to their attention. Whereupon they were somewhat put out that they weren’t immediately informed, and can’t say I blame them. When I mentioned a newsletter? They demanded to be signed up first, and when the time comes, so I shall. People are less likely to miss stuff that might interest them that way.
Frequency? Probably once a month or so, at most. And when I say “private” email list, I mean exactly that. I will not sell it and I damn well won’t share it. This is just for you and me, for however many iterations of “you and me” there are. That’s for you all to decide.
There will likely be some bonus for signing up. Haven’t decided what yet. Likely an original work before it’s available anywhere else, that kind of thing. Something else to think about.
So what do you think? Hate newsletters? Love them? What’s a newsletter? Speak now or I’ll likely just do what I want. Very dangerous, that.