The subject came up in another context but it got me thinking about it. New magazines have always popped up fairly frequently in the field. Most don’t last long. This was true back in the mimeograph days and it’s even more true now, when web publishing basically means anyone with a little time and the notion can put up a web page and call it a magazine. This in turn will spawn the writer on the make’s natural prey–the market listing.
I don’t know about you all, but when I’m scanning the list of new markets at Ralan’s or wherever, the number of potential markets I find worth bothering with is very small. I’ve said it before and I’ll say it again — I’m picky. It’s probably some deep character flaw that makes me think I have the right to be picky. I mean, who the hell do I think I am anyway? But there it is. Actually, it’s even worse than that–I think every writer should be picky. Value what you do, or no one else will. Aim higher, even if you think the target is out of range. Maybe it is, but maybe it isn’t. So all that said, I’ve been thinking about what separates a venue worth considering and one that, well, just isn’t. Continue reading