Stubborn? Say rather mule-headed. Obstinate, almost to the point of delusion. The worst part is, on some level, I always knew it, so let’s get this out in the open—I hate marketing, and therefore I suck at it. Specifically, promoting my own work. I clung to the myth which goes something like this: work hard, do your best, put your work out there, and people will find it.
This is rubbish. There is so much good (and bad) fiction out there that even a voracious reader can never get to it all. It’s a reader’s paradise but a writer’s? Not so much. Any one writer, good or bad, is one drop in a flood. Maybe the readers will find you, maybe they won’t. Some will, and I’m grateful for all the ones who have, but for the most part that’s been pure luck.
One reason I stopped going to sf/f conventions back when I lived in Mississippi was that I realized, as business goes, and considering how far away most of the better ones were, it was a considerable waste of time and money. As much as I enjoyed meeting online friends, I simply couldn’t justify the expense, because I really suck at networking and self-promotion, and pretty much all the other business-related reasons for attending. I’ve watched friends who have the gift working a dealer’s room and I can only stare in awe, as I usually do when admiring someone who can easily do something I can’t do at all. It is actively painful for me to even attempt it.
I have to finally admit to myself there are things I can’t do. So, surely there are things I can? Maybe. I’ve realized that most of my online book descriptions are not, shall we say, first rate, regardless of the merits of the book. I’m speaking purely of the ones I’m in charge of, which I either handled myself or took over after the rights reverted. So I’m learning how to write ad copy (a different skill altogether) and do the kind of promotion I’m able to do. Old dog, new tricks, that sort of thing. Maybe it’ll work out, maybe not. Baby steps.
After all, the first step in solving a problem is admitting there is one.